East Gippsland jeweller Zoe Fielding started her handcrafted label ‘fredjewels’ in June 2018. Named after her childhood mischief maker alter ego, Fred. Initially making jewellery for herself and as gifts for loved ones, she was encouraged to make for others too.

Fredjewels is intended to reflect all aspects of our environment and is committed to sourcing only sustainable and ethical materials. Zoe finds the beauty in imperfection- each piece is one of a kind. Recently introducing a customised order system that allows for low volume and high quality creations with reduced waste. Encouraging customers to consume less and purchase items that are designed to last. As a jeweller, Zoe is constantly experimenting, and learning, to create meaningful and responsible pieces.